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Users are uploading tons of photos to the site, so a special semi-automatic image processing engine was developed to help cope with the growing volume.
STRV has also developed a tool for customer support, as well as a spam detection engine and real-time features such as chat with active/inactive status options based on Firebase. A combination of ad campaigns, ASO, social media influencers and other activities helped get Surge from zero to 2.5 million users.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
Pros: Free to join and to have limited contact with members.
Controversy swirled in 2010 around its lack of same-sex matching resulting in a site launched later for gay and bisexual daters called Compatible Partners, but e Harmony now offers matching for both mixed and same sex couples from the main homepage.Surge needed to succeed in a highly competitive dating app marketplace.This required the app to have perfect UX design and a robust backend with many complex features including spam detection, a dynamic photo-processing system and an array of real-time functions, like chat.And there’s no sense in ruling someone out for reasons that may become insignificant once you’ve met in real life.‘Only show me people without children’ ‘Only show me men over 6ft 1in’ ‘Only show me vegetarians’ ‘Only show me people who don’t want kids’ The tick-boxes on many dating sites are a common part of the structure of the sites – and people often fill them in and make their choices quickly, based on in-the-moment gut feeling, prejudice or a past bad experience.